Question: How Do You Successfully Rebrand?

Is it okay to rebrand?

Yes, a rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial.

Just because you don’t like your brand’s logo doesn’t mean you need to scratch everything.

As has been well-publicized, a disastrous rebrand can hurt both your reputation and your bottom line..

Why do you rebrand?

Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation or an outdated image. Whatever the reason, it’s important to create a stellar brand that people will remember. Because of internationalization, Raider changed its name to Twix.

How do I rebrand a failing business?

How to Successfully Rebrand & Save a Failing EnterpriseWhat is rebranding? Rebranding is repositioning the company’s previous brand strategies to bring favorable results. … Identify problem areas. A thorough analysis of the situation is essential before a firm can plot a fool-proof rebranding plan. … Do market research. … Set clear and attainable goals. … Explain and promote.

How do you introduce a rebranding?

Follow our tips and make sure your rebranding launch is effective and executed without a hitch.Give Yourself Enough Time. … Prepare All Brand Touchpoints. … Identify All Audiences and the “Need-to-Know” Sequence. … Develop Your Rebrand Story and Launch Idea. … Design a Communication Plan for Each Audience.More items…

Is rebranding a good idea?

Rebranding your company can be a great way to revitalize your business, attract new customers, and reposition yourself in the market place. … YouTube’s thought-out rebrand strategy shows how important every last detail becomes when you decide to change up your company’s branding and messaging.

When should you rebrand?

One surefire sign it’s time to rebrand is if you’re undergoing a merger or acquisition. Mergers and acquisitions almost always involve rebranding at some level. In any acquisition, it’s important to look at how the acquired brand fits into the brand architecture of the acquiring entity.

What are the benefits of rebranding?

What Are the Top Benefits of Rebranding?Connect With a New Audience. The biggest advantage to refreshing the look and feel of your brand is the ability to reach new customers . … Set Yourself Apart From Your Competitors. … Stay Current. … Reflect New Goals, Products, Offers, or Values. … Boost Your Bottom Line.

How does rebranding affect a company?

The positive effects of rebranding a company are pretty clear. After all, the purpose of a rebrand is to improve your image in one or more ways, with the goal of becoming more relevant, more competitive and more profitable in your target market.

How long does it take to rebrand a company?

Because every business has diverse needs, the logo design and visual identity part of the branding process can take 4 to 6 weeks to complete. Websites can take several months to complete, so allocating 2 to 5 months for website design and development is common. Larger, more complex websites can take 5 to 8 months.

How do you rebrand?

How to rebrand a companyStart by understanding your mission, vision, and values.Have a complete rebranding strategy that works with your existing branding.Consider your audience, the market, and your competition.Collaborate with your team.Rename your business.Rebuild your brand identity.Manage the rebrand carefully.More items…•

What is a rebranding strategy?

Rebranding. Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.