Question: How Many Press Releases Should I Send?

How many quotes should be in a press release?

two quotesAs a general rule of thumb, one or two quotes should be the limit.

The key function of quotes in a press release is simple: to explain your news hook; to raise your company’s profile..

Which press release service is best?

2020’s 9 Best Press Release Distribution ProvidersEIN Presswire.NewswireJet.24-7 Press Release Newswire.Linking News.PR Newswire.PRWeb.GlobeNewswire.Newswire.More items…•

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

How far in advance should you send a press release?

3-5 daysIssue a press release 3-5 days before you’d like the coverage to appear. A deadline or the event date itself are timely, and therefore newsworthy. You can’t just announce your event and expect to get coverage, however (unless you live in a really small media market and you don’t have lots of local competition).

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

Should press releases be double spaced?

If you’re drafting a press release for someone to edit on paper, double-space it. If it’s the finished copy, single-spacing is conventional.

Where can I send press releases for free?

PRLog offers free press release submission to search engines and RSS feeds. They also offer a free press room where you can host all of your company’s press releases. Journalists can follow you to receive your latest press releases. Free press release formats include written and video press releases.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What is the best day to issue a press release?

ThursdayAccording to our data: The best day to send a press release is on Thursday. The best time to send a press release is between 10 am and 2 pm.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

Where do you send press releases?

3 Best Press Release Distribution Services 2020Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.Bonus: PR Newswire: Best for Advanced Targeting.

What are press releases used for?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

How do you format a news release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

Are press releases outdated?

The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. However, the practice of press release distribution can be considered outdated.

Why are press releases important?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

How do you write a press release AP style?

How to Write an AP Style Press Release:Plan your press release content. Before you start crafting your official press release, be clear on the content you want to include. … Provide release instructions. … Write your headline and subhead. … Start your body. … Add a boilerplate. … Include contact information. … Determine who you want to send your release to.